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Understanding Grounded Theory: MAXQDA Applications

Stefan Radiker presented at MAXDAYS 2025 on “Grounded Theory with MAXQDA.” Radiker said that it all started in 1967 with the publication by Barney Glasser and Anselm Strauss on “The Discovery of Grounded Theory.’ Radiker explained the core principles of Grounded Theory studies: Radiker recommends creating a single MAXQDA project from the beginning of the […]
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MAXQDA in Crisis Communication Analysis: Case Studies

Marco Ehrl at Kutztown University in PA spoke about “Analyzing Crisis Communication with MAXQDA: A Content Analysis Approach.” Ehrl is a communications professor and presented two case studies. The first one was on crisis communications. Ehrl used Situational Crisis Communication Theory (SCCT). The case study had three research questions: Ehrl obtained 24 YouTube transcripts from […]
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MAXDAYS 2025: Unlocking MAXQDA Analysis Basics

Graham Hughes provided an introduction to MAXQDA at MAXDAYS 2025. The session has the clever title: “Get Going! Early steps in MAXQDA Analysis.” This is not the first time I watch a session led by Hughes. I enjoy his explanations. The document browser features were explained along with the code system and data segments. The […]
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Exploring MAXQDA Tailwind: AI-Driven Insights for Researchers

I have read and watched a MAXQDA Tailwind webinar. I wanted to learn more! Stefan Radiker spoke at MAXQDA Days 2025 about “MAXQDA Tailwind: AI-driven Analysis for Qualitative Data.” Tailwind, Radiker explained, can summarize documents, identify themes, and soon chat with documents! Radiker used inaugural address speeches to create a project. Radiker noted that the […]
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Exploring MAXQDA Days: Insights on TeamCloud and AI Innovations

Julia Gerson, Chief Product Manager at MAXQDA, shared new developments in MAXQDA Days 2025. Gerson spoke about the development of MAXQDA by first adding TeamCloud followed by AI Assist. Next, Automatic Transcription was added. MAXQDA has also added stand-alone web apps including Automatic Transcription and MAXQDA Tailwind. Gerson did emphasize that user consent is required […]
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Inductive vs Deductive Coding in MAXQDA: A Quick Guide

Tonight I watched Andreas Muller, a MAXQDA trainer, present the webinar “Coding with a System: Organizing, changing, & documenting your Code System.” Muller noted that MAXQDA is primarily a coding software. Muller gave an example of codes for a cooking scenario or eating at a restaurant to emphasize different code systems. For example: advantages/disadvantages, codes […]
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Key Features of Mixed Methods Explained

Tonight I watched a MAXQDA session by Timothy C. Gutterman from the Mixed Methods Program at the University of Michigan. Gutterman does research and serves as the editor for the mixed methods journal. Based on Creswell and Plano Clark 2018, there are five features of mixed methods. Mixed methods collect and analyze qualitative and quantitative […]
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MAXQDA for Analyzing Ramadan Advertising Impact

Tonight I continued watching MAXQDA sessions. The one I started tonight was a Research Session titled “Thematic Analysis with MAXQDA: Investigating Factors Influencing Audience Attention in Ramadan Advertising.”Wissal Mahdhi was the speaker on October 10, 2024. This was Mahdhi’s graduate research. The research was prompted by the lack of knowledge on consumer responses in Tunisia. […]
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Exploring European Identity Through MAXQDA Research

Tonight I watched a MAXQDA Research Session by Justyna Okrucinska. Their graduate work used a mixed-methods study design and MAXQDA. The title of the session was “In Search of the Meaning of European Identity.” Okrucinska is originally from Poland. They work in a research group in the University of Berlin. Their focus and research interests […]
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