Danielle Jacques from Blue Matter Consulting presented at MAXDAYS 2025 on “Using MAXQDA to analyze large-scale global qualitative primary market research for a life sciences client.” Their clients include pharmaceutical companies. Jacques shared the background and research questions. Jacques and team conducted 88 virtual interviews. Fifty six were doctors. Thirty two patients and care partners […]
Marco Ehrl at Kutztown University in PA spoke about “Analyzing Crisis Communication with MAXQDA: A Content Analysis Approach.” Ehrl is a communications professor and presented two case studies. The first one was on crisis communications. Ehrl used Situational Crisis Communication Theory (SCCT). The case study had three research questions: Ehrl obtained 24 YouTube transcripts from […]
Tonight I watched a Delve video on Qualitative Data. The title of the video is “Qualitative Data Explained | Comparison to Quantitative Data | Data Examples | How to Analyze.” Qualitative data can provide information that quantitative data can’t. The video described qualitative data as “descriptive: depicts qualities, characteristics, etc.” while quantitative data is “numerical: […]