Julia Gerson from VERBI Software, presented at MAXDAYS 2025. Their session focused on visualizing data with MAXQDA 2024. Gerson has been working with VERBI Software, the maker of MAXQDA for fifteen years. For coded data, you can visualize patterns, similarity, or differences in data. For uncoded data, you can visualize word frequencies or, for focus groups, the flow of the conversation. The Code Matrix Browser will help visualize codes from activated documents. The patterns can be visualized as graphics or data tables. The Document Portrait visualizes the flow of codes across a transcript, for example. Word frequency over time/transcript is useful, too. Gerson demonstrated several ways of comparing word occurrence. Gerson noted that you can create groups of variables to view.
