The Delve YouTube video I watched tonight was on “Deriving Themes from Qualitative Data.” In this seven minute session, they demonstrated reviewing codes and organizing them under themes. While the themes may seem like simply another code, they should connect related codes to help summarize emerging themes. Adding descriptions to the themes helps organize them […]
Tonight I continued watching MAXQDA sessions. The one I started tonight was a Research Session titled “Thematic Analysis with MAXQDA: Investigating Factors Influencing Audience Attention in Ramadan Advertising.”Wissal Mahdhi was the speaker on October 10, 2024. This was Mahdhi’s graduate research. The research was prompted by the lack of knowledge on consumer responses in Tunisia. […]