Tonight I watched another MAXDAYS 2025 session. This one focused on Exploring Instagram with text and image analysis. Justyna Okrucinska has many roles: they are a Ph.D. student, work with MAXQDA, and train others. For this study, Okrucinska used the tool Web Collector and installed in MAXQDA. This allows you to download text and images […]
Tamara Pataki from Verbi Software spoke about discourse analysis with MAXQDA. They are also completing a Ph.D. at the central European University. Pataki started by stating that discourse analysis with MAXQDA helps analysis but is not a method. Tamaki shared that Bennet 2015 explained that constructivist ontology and epistemology can be aligned with the use […]
Christina Silver is the Director of the QDAS program and has a lot of experience with thematic analysis. Their session at MAXDAYS 2025 was titled “Thematic Analysis using MAXQDA.” They have a podcast and blog on thematic analysis. Silver started by explaining that thematic analysis encapsulates a range of approaches. They noted that it was […]
Andreas W. Muller presented at MAXDAYS 2025 on “Mastering Multimedia Analysis.” Muller has been doing training for MAXQDA for several years. Muller started speaking about four types of data: text, video, audio, and images. Selection fields are rectangular for videos and images. Selection fields for video and audio is based on timeframes. Coding image data […]
Stefan Radiker presented at MAXDAYS 2025 on “Grounded Theory with MAXQDA.” Radiker said that it all started in 1967 with the publication by Barney Glasser and Anselm Strauss on “The Discovery of Grounded Theory.’ Radiker explained the core principles of Grounded Theory studies: Radiker recommends creating a single MAXQDA project from the beginning of the […]
Tonight I watched a session on mixed methods for survey data analysis from the MAXDAYS 2025 recordings. Amelie Damarcher was the presenter. They discussed how surveys can have open ended and closed questions. Closed questions have limited options. Open ended questions are those that don’t have simple yes/no responses. The combination of both types of […]
Alexis Chavez spoke at MAXDAYS 2025 on “MAXQDA 101: Essentials for new users.” Chavez is a graduate student at the University of Nebraska. Chavez explained that MAXQDA is capable of qualitative and mixed method analyses. The software also has tools for statistical analyses. Chavez noted that a general workflow within MAXQDA starts with organizing the […]
Marco Ehrl at Kutztown University in PA spoke about “Analyzing Crisis Communication with MAXQDA: A Content Analysis Approach.” Ehrl is a communications professor and presented two case studies. The first one was on crisis communications. Ehrl used Situational Crisis Communication Theory (SCCT). The case study had three research questions: Ehrl obtained 24 YouTube transcripts from […]
Graham Hughes provided an introduction to MAXQDA at MAXDAYS 2025. The session has the clever title: “Get Going! Early steps in MAXQDA Analysis.” This is not the first time I watch a session led by Hughes. I enjoy his explanations. The document browser features were explained along with the code system and data segments. The […]
I have read and watched a MAXQDA Tailwind webinar. I wanted to learn more! Stefan Radiker spoke at MAXQDA Days 2025 about “MAXQDA Tailwind: AI-driven Analysis for Qualitative Data.” Tailwind, Radiker explained, can summarize documents, identify themes, and soon chat with documents! Radiker used inaugural address speeches to create a project. Radiker noted that the […]