Reflections

MAXQDA 101: A Beginner’s Guide to Qualitative Analysis

Alexis Chavez spoke at MAXDAYS 2025 on “MAXQDA 101: Essentials for new users.” Chavez is a graduate student at the University of Nebraska. Chavez explained that MAXQDA is capable of qualitative and mixed method analyses. The software also has tools for statistical analyses. Chavez noted that a general workflow within MAXQDA starts with organizing the […]
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MAXQDA in Crisis Communication Analysis: Case Studies

Marco Ehrl at Kutztown University in PA spoke about “Analyzing Crisis Communication with MAXQDA: A Content Analysis Approach.” Ehrl is a communications professor and presented two case studies. The first one was on crisis communications. Ehrl used Situational Crisis Communication Theory (SCCT). The case study had three research questions: Ehrl obtained 24 YouTube transcripts from […]
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MAXDAYS 2025: Unlocking MAXQDA Analysis Basics

Graham Hughes provided an introduction to MAXQDA at MAXDAYS 2025. The session has the clever title: “Get Going! Early steps in MAXQDA Analysis.” This is not the first time I watch a session led by Hughes. I enjoy his explanations. The document browser features were explained along with the code system and data segments. The […]
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Exploring MAXQDA Tailwind: AI-Driven Insights for Researchers

I have read and watched a MAXQDA Tailwind webinar. I wanted to learn more! Stefan Radiker spoke at MAXQDA Days 2025 about “MAXQDA Tailwind: AI-driven Analysis for Qualitative Data.” Tailwind, Radiker explained, can summarize documents, identify themes, and soon chat with documents! Radiker used inaugural address speeches to create a project. Radiker noted that the […]
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Exploring MAXQDA Days: Insights on TeamCloud and AI Innovations

Julia Gerson, Chief Product Manager at MAXQDA, shared new developments in MAXQDA Days 2025. Gerson spoke about the development of MAXQDA by first adding TeamCloud followed by AI Assist. Next, Automatic Transcription was added. MAXQDA has also added stand-alone web apps including Automatic Transcription and MAXQDA Tailwind. Gerson did emphasize that user consent is required […]
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Enhancing Course Creation with AI: Takeaways from Jason Neiffer’s Webinar

Tonight I watched the Quality Matters (QM) webinar titled “The AI Authoring Advantage: Balancing Speed and Substance in Course Creation.” Dr. Jason Neiffer is the Executive Director of Montana Digital Academy. The Academy is located on the University of Montana campus. Neiffer created a presentationbuddy link: presentationbuddy.io/qmwebinar0325 This is a ChatGPT with the slides and […]
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Inductive vs Deductive Coding in MAXQDA: A Quick Guide

Tonight I watched Andreas Muller, a MAXQDA trainer, present the webinar “Coding with a System: Organizing, changing, & documenting your Code System.” Muller noted that MAXQDA is primarily a coding software. Muller gave an example of codes for a cooking scenario or eating at a restaurant to emphasize different code systems. For example: advantages/disadvantages, codes […]
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2025 AI Landscape: Key Findings from EDUCAUSE Research

Jenay Robert, a Senior Researcher with EDUCAUSE, presented at the Quality Matters (QM) Research Connect Conference on the EDUCAUSE 2025 AI Landscape Research study. The full report can be found at: bit.ly/2025AILandscape The survey had fifty-two closed and open ended questions (but depending on branching fewer questions). Responses that met the inclusion criteria totaled 788. […]
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Achieving Quality Matters Certification in Forensic Science Courses

Dr. Amy J. Heston, Professor of Inorganic Chemistry at Walsh University in North Canton Ohio, presented at the QM Research Online Conference. The title of the session was “Research and Innovation in Forensic Science: Achieving Quality Matters Course Certification.” Heston completed the Quality Matters (QM) Teaching Online Certificate and is a QM Master Reviewer in […]
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