MAXQDA

April 19, 2025
By Carlos C. Goller
Reflections

Exploring European Identity Through Mixed Methods Research

“One or Many? Understanding European Identity in a Mixed-Methods Study” was the title of the MAXDAYS 2025 session I watched tonight. The speaker was Justyna Okrucińska worked with Verbi before starting with a doctoral program. The project they spoke about was from their masters thesis. Justyna used a European dataset (MANIFESTO) to investigate identity. Thirteen […]

April 18, 2025
By Carlos C. Goller
qualitative research, Reflections, Softwares

AI Assist in MAXQDA 24: Revolutionize Your Coding Workflow

Andreas W. Muller presented a session about AI Assist. The title was “MAXQDA’s AI Assist: Support your Coding with AI Assist.” AI assist is an add-on to MAXQDA 24. It uses large language models to create summaries of documents, coded segments, and more. AI Assist can also generate new subcodes and explanations. AI Assist suggests […]

Visualizing Data with MAXQDA 2024: Insights from Julia Gerson

Julia Gerson from VERBI Software, presented at MAXDAYS 2025. Their session focused on visualizing data with MAXQDA 2024. Gerson has been working with VERBI Software, the maker of MAXQDA for fifteen years. For coded data, you can visualize patterns, similarity, or differences in data. For uncoded data, you can visualize word frequencies or, for focus […]

April 15, 2025
By Carlos C. Goller
DBER and SoTL, qualitative research, Reflections

Understanding Qualitative Content Analysis in the Digital Age

Continuing with the MAXDAYS 2025 sessions, tonight I watched Dr. Kimberly King-Jupiter from Alabama State University and Anita Jarman, a graduate student at Morgan State University, present. Their session had the title “Making Sense of Copious Amounts of Information in a Digital Age.” King-Jupiter spoke about the power of the tool and what can be […]

April 13, 2025
By Carlos C. Goller
Uncategorized

Applying MAXQDA in Health Research: Insights from MAXDAYS 2025

Timothy C. Gutterman from the University of Michigan spoke at MAXDAYS 2025 on “Practical Applications of MAXQDA to Health Services Research.” They started by describing a mixed methods study. This study surveyed physicians in family care to learn about virtual care. This group of physicians worked with diverse populations of patients. Gutterman used MAXQDA to […]

Social Media Analysis Insights by Caterina Fugazzola at MAXQDAYS 2025

Caterina Fugazzola presented at MAXQDAYS 2025 on “Analyzing Social Media.” Fugazzola has been doing this session at MAXDAYS for years, apparently. Fugazzola is an ethnographer by training and at the University of Chicago. Some challenges of social media analysis noted are the speed and amount of data. Fugazzola warned that there is no single recipe […]

Using Web Collector for Instagram Research

Tonight I watched another MAXDAYS 2025 session. This one focused on Exploring Instagram with text and image analysis. Justyna Okrucinska has many roles: they are a Ph.D. student, work with MAXQDA, and train others. For this study, Okrucinska used the tool Web Collector and installed in MAXQDA. This allows you to download text and images […]

April 9, 2025
By Carlos C. Goller
Reflections

Discourse Analysis with MAXQDA: Key Insights by Tamara Pataki

Tamara Pataki from Verbi Software spoke about discourse analysis with MAXQDA. They are also completing a Ph.D. at the central European University. Pataki started by stating that discourse analysis with MAXQDA helps analysis but is not a method. Tamaki shared that Bennet 2015 explained that constructivist ontology and epistemology can be aligned with the use […]

April 8, 2025
By Carlos C. Goller
Reflections

Explore Thematic Analysis Techniques by Christina Silver

Christina Silver is the Director of the QDAS program and has a lot of experience with thematic analysis. Their session at MAXDAYS 2025 was titled “Thematic Analysis using MAXQDA.” They have a podcast and blog on thematic analysis. Silver started by explaining that thematic analysis encapsulates a range of approaches. They noted that it was […]

Four Types of Data in Multimedia Analysis Explained

Andreas W. Muller presented at MAXDAYS 2025 on “Mastering Multimedia Analysis.” Muller has been doing training for MAXQDA for several years. Muller started speaking about four types of data: text, video, audio, and images. Selection fields are rectangular for videos and images. Selection fields for video and audio is based on timeframes. Coding image data […]

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